Sure is, aside from all the other reasons to target the younger demographic with these. Interestingly enough the article linked to below highlights some of those other reasons. While reading it you'll be reminded of how ideal the TJ isIt's smart marketing towards the targeted demographic, younger buyers who needs something to drive around the city and for weekend getaways. They certainly did a good job highlighting all the TJ Cruiser gadgetry.
Toyota is better off positioning this as a low $20k product to start. But that's going to mean something very basic which might sound bad, compare that to what Kia and Jeep is offering and very quickly you can see how Toyota can fit right into that.I doubt it too, which means Toyota will have to target a different age group if the production model ever comes out. I think a starting price of $25,000 is fair depending on what it'l come with.
That won't do the TJ any good since it won't give them any better competitive edge with pricing and they won't be able to make higher TJ trims that get hardcore like a Jeep Trailhawk which will always have a group willing to buy.Perhaps Toyota can keep prices down by following the Scion production model. There was only 1 trim, if I recall correctly, and that streamlined the production process. Only variation were accessories your dealership could add themselves and the paint color.
Perhaps Toyota can use that sale model.
SR5 is one of them. Don't know if we'll see that here with the TJ since that seems to be more reserved for the bigger Toyota trucks and SUV's. Just look at the CH-R and Rav4, we don't see SR5 trims on those.The Tacoma seems to be on the right track for sure and if they follow that and, eventually come out with the TRD Pro edition, that'll be a win. Didn't they have another high trim level for the Tacoma as well before you get to TRD Pro?