This won’t be the first model they’ll launch based public reaction to a concept model. The Japanese automotive giant has launched the Lexus LC500 because of just how many fans its concept model garnered. Now, the Toyota TJ Cruiser’s future will be decided by the car-buying public.
Speaking with Autocar, design chief Hirokazu Ikuma has confirmed Toyota’s plan to gauge the reaction of potential customers globally before deciding on their next course of action. Perhaps some data will be gathered at the upcoming Tokyo Motor Show, which is open to the public from this coming Saturday to the 5th of November.
If consumer reaction to the TJ Cruiser concept is positive, then the model may go into production and likely sit on Toyota’s TGNA modular vehicle platform. Though engine specs remain hidden aside from a rumored hybrid powertrain, we do know a production TJ Cruiser is likely going to feature a rugged interior and exterior. After all, the TJ does stands for ‘Toolbox Joy’.
Maybe we’ll hear more from Toyota at the Tokyo Motor Show when its doors open early for press day. After that, the concept will be appearing at each one of the several customer clinics opening around the world.