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At this rate Toyota needs features like this to better appeal to younger crowds and in addition get more marketing power.
Plus they are sitting on a lot of money right now, this won't be much of a commitment to them in terms of dollars
Good point, but they also have to keep it to a price that will not bump it too close to what the RAV4 costs. Price it too high and the new CUV will not sell. No company throws away money to make sales that offer lower profits.
 
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