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Toyota TJ Cruiser Pricing

8909 Views 43 Replies 7 Participants Last post by  ToyoForLife
Odds are if you know which segment the TJ Cruiser (FT-4X) sits in, the Toyota models above and below it and what it competes with, then you'll know pricing.

Toyota said it themselves, the TJ will underpin the CH-R, meaning a sub-$22k product.

Drilling down even further, products like the Juke ($20K) and Kia Soul ($17k) are said to be direct competitors.

From that short analysis, my guesstimate puts this as a $19-20k product.

What does everyone else think?
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one thing for sure is Toyota doesn't need to compete with Kia on pricing since Toyota has an advantage and that's not the only reason. that other reason is related to all Toyota is including with the TJ, even a base TJ won't be as basic as a base Soul.... that's if my assumptions are right.
Making it sit around the new Wranglers price would put it more geared towards competing with the Wrangler opposed to the Soul and Renegade. There seems to be a toss up between what this TJ Cruiser will be competing with. Baby FJ would position it lower down opposed to Wrangler rival.
That would do Toyota no good because that's why they have the FJ.

The only way you can have both an entry-level Wrangler and TJ in the same discussion is if a high spec TJ ($23k?) isn't as great as an entry-level Wrangler ($23k)
I thought it'd be more of a Wrangler rival since the TJ cruiser was to have some off-road capability, but if that's not the case then the Renegade would be a more apt competitor.
Toyota had to plug that "off-road" mention somewhere just to let people know its no snowflake CUV. Yeah its a compact but its just as capable as something larger, or at least brings something new to the CUV segment.

Ultimately you have to start with which segment it sits in. Even a sedan/wagon can have off-road capabilities (ex. Audi All-Road A4)
I was under the assumption that off-road refers to cars that can take on the odd rocky and mud filled trail. I'm guessing Toyota wanted to shoehorn that word somewhere just so they can justify a higher price.
Well they have to categorize it somehow especially with the way it looks. Naturally you would think it has it should have off-road capabilities in its own respect.

Everything from a Jeep Renegade to a lifted truck with 3 feet of ground clearance is classified as off-road, it just all depends.
I'll be more than happy if a high trim TJ (TRD Pro?) can perform similar to the Renegade Trailhawk as we see here;

By the way here's what a TRD FJ looks like.

Starting to think the TJ could use a lift and these FJ TRD wheels, as long as bolt pattern is the same which at this point is a 50/50 chance:

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Those FJ TRD wheels are really nice though. As far as bolt pattern goes, I don't think Toyota has changed their bolt patterns for quite some time. Lugs should be the same size as well. It's just offset and width that'll really be the determining factor I think.
Completely missed that part, FJ Cruisers have a drastically different bolt pattern (hence being body on frame) so FJ wheels are a write off for us. What we can do however is find something with a similar design. That is with the expectation TJ's will have a 5 bolt setup.
The TJ Cruiser looks like it has pretty good ground clearance already, so I don't think it needs to be lifted. But that may be necessary if you decide to get some beefier tires.

Back when the 2014 FJ Cruiser was still sold at dealerships, it had an MSRP of around $27,680 - $29,270 and more for the 2014 Trail Teams Ultimate Edition. Think we'll see a similar price for the TJ?
But that's just a concept and its easy to give it better ground clearance. Compare that to a production model where you're dealing with certain axle models and that changes. I just hope the axles they use don't impact ground clearance too much.
Too bad for us that ground clearance on this product isn't a priority, so at best we'll see mediocre clearance like the FJ. Anything more will be dependent on higher trims (think TRD) and our own customization. Just look at what FJ owners are doing, many threads on the FJ Cruiser Forums.
Depends on what the TRD package includes, you may be paying for things that you will be changing out anyway.

Both tacomas that I have owned, one being a TRD and one not. There was no real distinction between the two beyond suspension and the rear locker as far a performance goes. So for a guy like me that is going to change out stock suspension components with ones that are more suited for the task the TRD doesn't make too much sense, I would be paying 4-5K for a stock power outlet and some larger flares. This to me would be cost prohibitive when that money would more than pay for the upgrades I would be putting on anyway. But if Toyota does business like they have in the past then some of the TRD upgrades that I would be keeping only come on the TRD model and can't be added to other sub models.

It's a costly addiction either way you look at it though.

The way I see it, the TRD version should just be good enough to rival what Jeep is offering with the Renegade. Once they're able to top that or offer something just as competitive, TRD trims will stand out. Much like all the other TRD models, this will be yet another first for them.
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You hit the nail right on the head, the TRD packages have been traditionally superior to the competing trim levels on other brands.
If it wasn't for the recent Tacoma TRD I wouldn't be saying that, its one product that Toyota has really proved themselves on. What's funny is the only complaints are with the minutia, drum brakes being one of them!
If the UK has the sales volume to justify that move then it will be done since naturally Toyota will want to benefit off that.
The other option might be offering a cheaper version to cater to markets that require cheaper models, not the greatest solution but its a solution.
With and increase in U.S. tariffs on steel and aluminium; would this translate into higher car prices? They're going to enact tariffs of 25 percent on steel and 10 percent on aluminum very soon. Toyota said "...this would substantially raise costs and therefore prices of cars and trucks sold in America." Hopefully the prices won't increase by much.
Thankfully we live during a time that a lot of used cars offered right now will last a very long time so buying something to the effect of the upcoming TJ for $10-15k less is very possible. That way we can wait out a time of increased prices like what we might see.
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