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Toyota TJ Cruiser Pricing

8906 Views 43 Replies 7 Participants Last post by  ToyoForLife
Odds are if you know which segment the TJ Cruiser (FT-4X) sits in, the Toyota models above and below it and what it competes with, then you'll know pricing.

Toyota said it themselves, the TJ will underpin the CH-R, meaning a sub-$22k product.

Drilling down even further, products like the Juke ($20K) and Kia Soul ($17k) are said to be direct competitors.

From that short analysis, my guesstimate puts this as a $19-20k product.

What does everyone else think?
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Around $22k for the TJ Cruiser would be ideal, but that won't happen if Toyota gives it a comprehensive list of standard features similar to what we see on the concept. Even without all the sliding panels and whatnot, the sheer amount of moving parts from the body alone will drive the pricing up.

I wouldn't be surprised to see it sit around the new Wrangler's prices.
I thought it'd be more of a Wrangler rival since the TJ cruiser was to have some off-road capability, but if that's not the case then the Renegade would be a more apt competitor.
I was under the assumption that off-road refers to cars that can take on the odd rocky and mud filled trail. I'm guessing Toyota wanted to shoehorn that word somewhere just so they can justify a higher price.
With the Renegade as its main rival, I would assume that the TJ Cruiser's off-road capabilities will be on par with the competition. Nothing drastic like mountain climbing, but to ford through some muddy trails in comfort.
The Renegade Trailhawk's capabilities are perfect for me, couple that with bash plates and I'm golden. Once decided to go on an adventure with a sedan and that didn't go well for the bumper...
If the TJ Cruiser can perform just as well over uneven terrain then I'll be very satisfied.
The TJ Cruiser looks like it has pretty good ground clearance already, so I don't think it needs to be lifted. But that may be necessary if you decide to get some beefier tires.

Back when the 2014 FJ Cruiser was still sold at dealerships, it had an MSRP of around $27,680 - $29,270 and more for the 2014 Trail Teams Ultimate Edition. Think we'll see a similar price for the TJ?
I think mediocre ground clearance would probably still be better than what the rest of Toyota's SUV/crossover lineup is offering aside from the 4Runner. Great if they can price the base trim reasonably so buyers will have a bit of money left for modifications if needed.
I think the 4Runner has up to 9.6inches of ground clearance, something I would like to see in the TJ Cruiser though it is highly unlikely. I'd be very happy with 8 inches.
There very well could be a $4k difference between the base model's MSRP and the TRD trim, at least that's what I assume will be the case looking at the 4Runner's new TRD Pro edition compared to the standard one. But it does come with Bilstein Shock Absorbers and TRD Remote Reservoir Suspension Kit along with other goodies. Guess it's up to the individual buyer to judge if the features is worth the extra cost.
They're probably sticking with drum brakes in the Tacoma because of the low manufacturing costs and replacement brakes shoes are generally pretty affordable. But for smaller cars like the TJ Cruiser, I'm hoping they move on to disc brakes, just better overall performance.
I've just realized something after reading the news. On average around 41% of the parts in a car assembled in the UK are made in the same country, so if Brexit goes through and Toyota closes shop, any new future models like the TJ Cruiser is going to be drastically inflated in the UK.
With and increase in U.S. tariffs on steel and aluminium; would this translate into higher car prices? They're going to enact tariffs of 25 percent on steel and 10 percent on aluminum very soon. Toyota said "...this would substantially raise costs and therefore prices of cars and trucks sold in America." Hopefully the prices won't increase by much.
Maybe this will cause Toyota to hold back on models they don't deem all that profitable and delay the Tj Cruiser even more. The Tariff will go into effect in around 15 days, meaning companies are already increasing prices in preparation... Guess we'll see just how much of an effect this will have on car prices. Would be a real shame if Toyota had to increase prices more than $1k. There's so much people are willing to pay because of this tariff before it becomes ridiculous.
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