Around $22k for the TJ Cruiser would be ideal, but that won't happen if Toyota gives it a comprehensive list of standard features similar to what we see on the concept. Even without all the sliding panels and whatnot, the sheer amount of moving parts from the body alone will drive the pricing up.
I wouldn't be surprised to see it sit around the new Wrangler's prices.
I wouldn't be surprised to see it sit around the new Wrangler's prices.