Odds are if you know which segment the TJ Cruiser (FT-4X) sits in, the Toyota models above and below it and what it competes with, then you'll know pricing.
Toyota said it themselves, the TJ will underpin the CH-R, meaning a sub-$22k product.
Drilling down even further, products like the Juke ($20K) and Kia Soul ($17k) are said to be direct competitors.
From that short analysis, my guesstimate puts this as a $19-20k product.
What does everyone else think?