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Toyota TJ Cruiser Pricing

8906 Views 43 Replies 7 Participants Last post by  ToyoForLife
Odds are if you know which segment the TJ Cruiser (FT-4X) sits in, the Toyota models above and below it and what it competes with, then you'll know pricing.

Toyota said it themselves, the TJ will underpin the CH-R, meaning a sub-$22k product.

Drilling down even further, products like the Juke ($20K) and Kia Soul ($17k) are said to be direct competitors.

From that short analysis, my guesstimate puts this as a $19-20k product.

What does everyone else think?
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It'll be cheaper because it's not an FJ and not as big as an FJ. Not competing in the FJ segment, it'll be maybe in the $22-$24k?
The TJ Cruiser looks like it has pretty good ground clearance already, so I don't think it needs to be lifted. But that may be necessary if you decide to get some beefier tires.

Back when the 2014 FJ Cruiser was still sold at dealerships, it had an MSRP of around $27,680 - $29,270 and more for the 2014 Trail Teams Ultimate Edition. Think we'll see a similar price for the TJ?
But that's just a concept and its easy to give it better ground clearance. Compare that to a production model where you're dealing with certain axle models and that changes. I just hope the axles they use don't impact ground clearance too much.
The differential would hang lower than the axles will, so hopefully they can bring everything up high enough to give us much room as possible. Then we'll have to look at the lower control arms or rear subframe to see what it'll be like on the two ends
Too bad for us that ground clearance on this product isn't a priority, so at best we'll see mediocre clearance like the FJ. Anything more will be dependent on higher trims (think TRD) and our own customization. Just look at what FJ owners are doing, many threads on the FJ Cruiser Forums.
I think mediocre ground clearance would probably still be better than what the rest of Toyota's SUV/crossover lineup is offering aside from the 4Runner. Great if they can price the base trim reasonably so buyers will have a bit of money left for modifications if needed.
The C-HR has about 6 inches of ground clearance, which honestly is really not that bad. Even if they bump it to 7 inches to try and play with the whole adventuring sort of theme, I'll be alright with that.
I think the 4Runner has up to 9.6inches of ground clearance, something I would like to see in the TJ Cruiser though it is highly unlikely. I'd be very happy with 8 inches.
8 inches would probably be my ideal that I would be fully content with. Anything more is a plus, slightly less would be a little disappointing but won't deter me ultimately as we all know, we can install some sort of lift kit whether it's just springs or a complete lift kit system setup.
Will wait and see if they will offer it in a TRD and if that changes the ground clearance at all.

Currently running 14" of ground clearance to the front skid and 11" to the bottom of the rear diff, so will I have to lift the TJ---- you betcha!!! However if I were to use it as it is intended 7" of clearance would get you pretty deep into the back country.

Now for what I would be willing to pay for one, well that's multi dimensional. Giving that a base price in the range of 22K is about a third of what I have in the FJ then I could see myself having a whole lot of fun with a TJ dependent upon it's capabilities of course. If that base price creeps up to the 25K range and putting a TRD variant closer to 28-30K then the capability per dollar isn't as much fun, and some serious upgrades will have to come with it.
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I can imagine the TRD edition (if it comes out) will get a different suspension setup. With that, it'll be some changes to the ride height. Being something meant for "adventure" I'd assume they'll be going UP instead of DOWN ;)
There very well could be a $4k difference between the base model's MSRP and the TRD trim, at least that's what I assume will be the case looking at the 4Runner's new TRD Pro edition compared to the standard one. But it does come with Bilstein Shock Absorbers and TRD Remote Reservoir Suspension Kit along with other goodies. Guess it's up to the individual buyer to judge if the features is worth the extra cost.
Depends on what the TRD package includes, you may be paying for things that you will be changing out anyway.

Both tacomas that I have owned, one being a TRD and one not. There was no real distinction between the two beyond suspension and the rear locker as far a performance goes. So for a guy like me that is going to change out stock suspension components with ones that are more suited for the task the TRD doesn't make too much sense, I would be paying 4-5K for a stock power outlet and some larger flares. This to me would be cost prohibitive when that money would more than pay for the upgrades I would be putting on anyway. But if Toyota does business like they have in the past then some of the TRD upgrades that I would be keeping only come on the TRD model and can't be added to other sub models.

It's a costly addiction either way you look at it though.

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Depends on what the TRD package includes, you may be paying for things that you will be changing out anyway.

Both tacomas that I have owned, one being a TRD and one not. There was no real distinction between the two beyond suspension and the rear locker as far a performance goes. So for a guy like me that is going to change out stock suspension components with ones that are more suited for the task the TRD doesn't make too much sense, I would be paying 4-5K for a stock power outlet and some larger flares. This to me would be cost prohibitive when that money would more than pay for the upgrades I would be putting on anyway. But if Toyota does business like they have in the past then some of the TRD upgrades that I would be keeping only come on the TRD model and can't be added to other sub models.

It's a costly addiction either way you look at it though.

.
The way I see it, the TRD version should just be good enough to rival what Jeep is offering with the Renegade. Once they're able to top that or offer something just as competitive, TRD trims will stand out. Much like all the other TRD models, this will be yet another first for them.
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The way I see it, the TRD version should just be good enough to rival what Jeep is offering with the Renegade. Once they're able to top that or offer something just as competitive, TRD trims will stand out. Much like all the other TRD models, this will be yet another first for them.


You hit the nail right on the head, the TRD packages have been traditionally superior to the competing trim levels on other brands.
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You hit the nail right on the head, the TRD packages have been traditionally superior to the competing trim levels on other brands.
If it wasn't for the recent Tacoma TRD I wouldn't be saying that, its one product that Toyota has really proved themselves on. What's funny is the only complaints are with the minutia, drum brakes being one of them!
If it wasn't for the recent Tacoma TRD I wouldn't be saying that, its one product that Toyota has really proved themselves on. What's funny is the only complaints are with the minutia, drum brakes being one of them!
I hear you, but to be honest the drum brake complaint is pretty valid with today's mechanical braking components. Makes the E-brake a bit of a pickle to set up and not as positive on steeper grades but the sacrifice is worth it in my opinion.

If they can put the rugged durability of the Tacoma into the TJ's platform they will surely have a winner.
They're probably sticking with drum brakes in the Tacoma because of the low manufacturing costs and replacement brakes shoes are generally pretty affordable. But for smaller cars like the TJ Cruiser, I'm hoping they move on to disc brakes, just better overall performance.
I've just realized something after reading the news. On average around 41% of the parts in a car assembled in the UK are made in the same country, so if Brexit goes through and Toyota closes shop, any new future models like the TJ Cruiser is going to be drastically inflated in the UK.
I assume you meant that the other 59% is going to be more expensive to import from other countries? I assume if other countries like the States can produce affordable cars, so can the UK.
If the UK has the sales volume to justify that move then it will be done since naturally Toyota will want to benefit off that.
The other option might be offering a cheaper version to cater to markets that require cheaper models, not the greatest solution but its a solution.
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